Traditional furniture > The Essence of War

The Essence of War

Ralph D. Sawyer, noted scholar of Chinese warfare, provides a comprehensive introduction to the essential views, concepts, and tactical principles of military strategy through this translation of classic texts from ancient China.
From antiquity, the history of China has been marked by invading tribes, warring states, and popular uprisings. This heritage of conflict produced a body of martial literature exploring the fundamental principles of warfare and their methods of employment. Fully aware of the tragic consequences of battle, the authors of these texts emphasized that bloodshed and war should be avoided whenever possible. But, they argued, this is possible only when the principles of leadership and strategy have been mastered and the dynamics of conflict thoroughly analyzed. Over the centuries, these texts have been studied throughout Asia, not only by generals on the battlefield but by leaders of all kinds concerned with the management of human conflict in all its forms.
The Essence of War
presents eight of these classics (written from 500 B.C.E. to 700 C.E.), including Sun-tzu's
Art of War
and Sun Pin's
Military Methods
. The book introduces the core principles of Chinese military science, grouping selected passages and key quotations into five thematic sections encompassing forty-one topical chapters: Fundamentals, Tao of Warfare, Tao of Command, Tactical Essentials, and Tactical Specifics. Translator Ralph D. Sawyer provides here a concise introduction to Chinese military thought and influential materials not only of traditional import, but also for contemporary study and enduring value in both business and military circles throughout the world.

The Essence of War

Life After The 30-Second Spot:

The old media strategies advertisers used for decades no longer work. Here`s what does!
Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer`s road map to new marketing.
Life After The 30-Second Spot:
Traditional furniture > Life After The 30-Second Spot:

14k Gold Ichthyus Charm

Add this beautiful yellow gold Ichthyus charm to your favorite charm bracelet. The charm features the traditional Christian fish symbol.
Specifications: 14-karat yellow gold
Ichthyus Jesus fish charm
Diamond-cut design
Spring ring clasp
All carat weights and measurements are approximate and may vary slightly from the listed information. 14k Gold Ichthyus Charm
Traditional furniture > 14k Gold Ichthyus Charm

Allergy Bible

Best-selling author, pharmacist, and herbalist Earl Mindell, Ph.D., presents a comprehensive guide to living a healthier life as an allergy patient. Mindell`s
emphasis on diet and lifestyle changes will inspire the patient in search of alternative therapy, while his experience and credentials as a registered pharmacist inform his advice involving the more mainstream medications and treatments. As an allergy sufferer who has found respite in less traditional methods of treatment, Mindell brings first-hand knowledge to this discussion, and uses a reassuring, first-person tone to share his in-depth information. Supplements, outdoor and indoor considerations, a guide to antiallergy medicines, and tips for successful travel all figure in this useful handbook, and a discussion of the reasons that this disorder has become very nearly an epidemic rounds out this resource.
Allergy Bible
Traditional furniture > Allergy Bible