Blue Ocean Strategy

Buy Blue Ocean Strategy

In BLUE OCEAN STRATEGY, two business writers propose an innovative and ambitious new way for companies to compete. W. Chan Kim and Renee Mauborgne employ a visual metaphor: red ocean is the crowded, traditional space, where competing means working with old rules, hence at a disadvantage; blue ocean is the name for the wide open and free space where innovators can succeed by making their own rules. Using case studies of a range of companies, including Starbucks, Dell, and Cirque du Soleil, Kim and Mauborgne identify how and why these companies achieved tremendous success through innovative strategies. Finally, Kim and Mauborgne provide six basic principles along with charts and tables to help plot new, customized marketing strategies and set sails for the wide open seas of success.



(5'6 x 8'6) Hand-knotted Shadow Ropes Wool Rug

Let the contemporary design and fine craftsmanship of this Shadow Ropes wool rug inspire your home or office decor.
Hand-knotted in India of 100-percent wool pile
Traditional Nepalese weaving techniques
Contemporary lined geometric design
Accentuated by shades of beige and brown
Tip: We recommend the use of a non-skid pad to keep the rug in place on smooth surfaces.
All rug sizes are approximate. Due to the difference of monitor colors, some rug colors may vary slightly. Overstock.com tries to represent all rug colors accurately. Please refer to the text above for a description of the colors shown in the photo.
Imported (5'6 x 8'6) Hand-knotted Shadow Ropes Wool Rug
Traditional furniture > (5'6 x 8'6) Hand-knotted Shadow Ropes Wool Rug

Elegant Chestnut Leather Sofa and Loveseat

... Elegant Chestnut Leather Sofa and Loveseat
Traditional furniture > Elegant Chestnut Leather Sofa and Loveseat

Hand-tufted Cherii Red Wool Rug (7'9 x 10'6)

Sophisticated design and fine craftsmanship update your home or office decor
Hand-tufted of 100-percent Argentine twisted wool pile
Traditional floral motif against a deep red background
Highlighted by hues of tan, moss green, brown, and beige
Tip: We recommend the use of a non-skid pad to keep the rug in place on smooth surfaces.
All rug sizes are approximate. Due to the difference of monitor colors, some rug colors may vary slightly. Overstock.com tries to represent all rug colors accurately. Please refer to the text above for a description of the colors shown in the photo.
Imported Hand-tufted Cherii Red Wool Rug (7'9 x 10'6)
Traditional furniture > Hand-tufted Cherii Red Wool Rug (7'9 x 10'6)

A Spider Bought A Bicycle And Other Poems For Young Children

An anthology of poetry features the work of such classic poets as Tennyson, Shakespeare, and Coleridge, as well as traditional playground rhymes and folk songs from around the world, addressing many different themes and moods. Reissue.
A Spider Bought A Bicycle And Other Poems For Young Children
Traditional furniture > A Spider Bought A Bicycle And Other Poems For Young Children